Logo Design
Has a logo ever stood out in front of you? What qualities make a logo great? How can you tell if a logo is truly effective or not? A great logo makes a company impressive. It expresses the company’s identity. A logo will be attractive but benefit a business.
Qualities of a Logo
- Standout from the competition
Be your own brand. Set yourself apart in a noticeable but catchy way. Being simple also helps potential client’s distinguish
- Use bright, remarkable colors
Different colors and shades can have different effects on people because of color association. Blue would be a good choice for promoting calming or trustworthy, whereas red would have the opposite effect. For example, try looking at major bank and financial logos.
- Avoid distractions or too many taglines
Any major texts can be saved for the website, or other documentation. Too much text on a logo could clutter it and confuse the audience. A small tagline is fine, as long as it is memorable and compliments the rest of the logo without cluttering it so much.
Examples of our Work:
